Burgers right up your alley.

 

When Seattle restauranteur, Marcus Charles, opened up a back alley food cart to attract late night rock-n-roll crowds with the munchies, he asked Headquarters for a unique visual identity to bring it to life.

 
 
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Recognizing an opportunity to do something unconventional (and inspired by the 1988 arcade game “Bad Dudes”) we built the identity around the weapons you’d find in a late night alley fight.

 
 
 
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The illustrations and lettering—done quickly with a fat, black marker—not only captured the feeling of discarded cardboard signs found in alleys, but gave a gritty street-cred to the cart.

 
 
 
 

“Headquarters understands the power of a strong visual identity, and how innovative design is key to building buzz & brand awareness.”

Marcus Charles
Owner, Alley Burger