The magic of marijuana.
The owners of JuJu Joints had a sketch of an ancient African symbol called an Adinkran Fern that was meaningful to them. With this as the starting point we concocted a modern interpretation of ancient rituals and tribal wisdom.
By mixing the worlds of voodoo and dark magic with a dash of high fashion, we conjured a brand that moved beyond industry clichés and delivered a refined and bewitching alternative to the stigma-laden marijuana category.
Hidden accent colors, a generous use of foil, and building a display into the design of the ten pack box are contemporary details that tell help Juju packaging stand off the shelf.
“Headquarters created an identity that embodies the market category, yet very clearly positions us as a premium brand apart from the others. They pushed the original vision beyond our expectations and into the realm of serious brand recognition.”