The magic of marijuana.


The owners of JuJu Joints had a sketch of an ancient African symbol called an Adinkran Fern that was meaningful to them. With this as the starting point we concocted a modern interpretation of ancient rituals and tribal wisdom.


By mixing the worlds of voodoo and dark magic with a dash of high fashion, we conjured a brand that moved beyond industry clichés and delivered a refined and bewitching alternative to the stigma-laden marijuana category. 


Hidden accent colors, a generous use of foil, and building a display into the design of the ten pack box are contemporary details that tell help Juju packaging stand off the shelf. 


Photography: Don Milgate


“Headquarters created an identity that embodies the market category, yet very clearly positions us as a premium brand apart from the others. They pushed the original vision beyond our expectations and into the realm of serious brand recognition.”

Rick “Ranger” Stevens
Founder, Juju Joints