From India to NYC on a shoestring.

 

Ministry of Kaapi began after Danée Shows realized she couldn’t get authentic Indian filter coffee anywhere in New York. Having used up her boyfriend's supply she decided to quit her 9-to-5 and source and import her own, introducing the city to the tastes and traditions of Indian kaapi. Danée asked Headquarters to brand and launch her bootstrapped business.

 
 
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The Lion Capital of Ashoka inspired the Ministry of Kaapi logo—literally bringing the emblem of India stateside. Practical small-run packaging solutions, and simple but beautiful business papers kept production efficient and costs minimal without skimping on style.

 
 
 
 

The Ministry of Kaapi lion becomes a stylish stand-alone emblem on swag and wearables, and a straightforward and intuitive website makes the online experience as delicious as the kaapi.

 
 
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